Branding Media
Login for Internal Media AssetsLogo Do’s
The MEC logo’s intended form is to be used MEC red against white. Registered trademark 70% black.
If the MEC logo has to be used against a color background (get permision), the MEC letters must be against white inside the oval. The registered trademark 70% black with white in circle.
The MEC logo may only be black and white when used in black and white print and must be against white background. Registered trademark 100% black.
The MEC logo must always have a clear exclusion zone. To define the area, use the M in the logo.
Logo Don’ts
The MEC logo may never be reversed.
Do not stretch, distort, rotate, use smaller than 34x24 pixels web, or .5 x .353 inches print.
The MEC logo may never be used in any color but MEC red (pms185) and black.
The name, Mayville Engineering Company, Inc. is no longer used with the logo. No text will be used with the logo except for the name of the “Business Units”.
The tagline “Experience You Can Trust” is no longer used with the MEC logo.
MEC OUTDOORS LOGO
Follow all guidelines above for the proper usage and colors of the MEC logo.
Brand Colors
Pantone - 185c
CMYK - C0, M93, Y81, K9
RGB - R232, G17, B45
HEX - #e8112d
CMYK - C100, M49, Y0, K42
RGB - R0, G75, B147
HEX - #004b93
CMYK - C49, M47, Y0, K83
RGB - R22, G23, B43
HEX - #16172B
Fonts and Usage
Standard font is to be black in all cases unless permission is granted from MEC’s Marketing Dept.
MEC Business Cards and Letterhead
Oswald – Bold, Book (Regular), Light
League Gothic – Regular
MEC Website
Headlines
Widescreen – Black
Subheadlines/Accents
Rift – Bold
Body
Navigo – Family
** NOTE: Arial should be used as a web-safe/backup font for web users.
MEC Print
Display Fonts
Oswald – Bold, Book (Regular), Light
League Gothic – Regular
Body
Open Sans – Family
Certification Marks Requirements
Guidance shall be followed for use of reference to compliance certifications (i.e. ISO 9001, ISO 14001, IATF 16949). Reference Intertek F205 USE OF CERTIFICATES AND CERTIFICATION AND ACCREDITATION MARKS prior to branding any information to ensure compliance to the standard.
Internal Media Login
To access internal media such as style guides, powerpoints, advertising, etc., login here.
To obtain a user name and password, please contact us.
